When Diana at MedBeauty Aesthetics came to us, she had exactly what a lot of great local practitioners have: real expertise, a loyal client base, and a digital presence that didn't reflect either one. Twenty years of medical aesthetics experience in Saline, Michigan, and a growing menu of services — neurotoxins, dermal fillers, RF microneedling, laser treatments, telehealth consults for peptide therapy and BHRT — but no single place online that tied it all together.
Michigan Media House handled the full buildout: brand identity, logo, photography direction, a new website that brings every service into one clean, bookable experience, and a behind-the-scenes telehealth system that keeps working after a virtual appointment is booked.
The finished homepage introduces MedBeauty's expertise, Saline location, treatment menu, and team in one clear first impression. Visit the live website.
Building a Brand From the Ground Up
MedBeauty didn't have an established visual identity to build on, so we started there. Working with Diana's positioning — clinical precision with a warm, boutique feel — we developed:
- A monogram logo mark, an interlocking "MB" paired with a refined serif wordmark, built to work equally well on a website header, an appointment card, or a product label
- A color palette — warm charcoal, soft taupe, and off-white — that reads clinical and credible without feeling cold or clinical-sterile
- Typography pairing an elegant serif (Playfair Display) for headlines with clean sans-serif body text (Jost, Raleway), so the site feels premium but stays easy to read
- A repositioned brand line — "Every Category. One Location." — which now anchors the homepage and reinforces that MedBeauty is the Ann Arbor area's full-service med spa, not a single-treatment clinic
That identity now shows up everywhere — the website, the imagery, even the language used to describe each service — so a first-time visitor gets the same impression whether they land on the homepage or a single treatment page from a Google search.
The Real Problem: Too Many Doors, No Front Door
Before the rebuild, booking a service meant knowing which of dozens of separate Square scheduling links to click — one for neurotoxin appointments, another for facials, another for telehealth consults, and so on. That's a lot to ask of a new client who just wants to book a consultation.
We restructured the entire site around a single, logical path: browse the full treatment menu, understand what a treatment is and what it costs, then book it — all without leaving the site or guessing which link applies. All 45 individual Square booking links across injectables, skin and laser, body wellness, waxing and beauty, and peptide/BHRT consults are now wired directly into their own treatment pages, so every "Book Now" button takes a visitor straight to the right appointment type.
The treatment-category grid gives visitors one clear starting point, then routes them to the right service family. Explore MedBeauty's services.
What the New Site Delivers
- Four clear treatment categories — Injectables & Neurotoxins, Skin & Laser, Body & Recovery, and Waxing & Beauty — each with its own page and direct booking links
- A dedicated path for Peptide Therapy & BHRT, now offered in-person in Saline in addition to telehealth, with pricing shown up front
- One-click booking into the correct Square scheduling flow from every treatment page — 45 distinct booking links, all mapped to the right service
- Trust signals up front: 20+ years of clinical experience, "Ann Arbor area's premier med spa" positioning, and a 5-provider team highlighted on the homepage
- Mobile-first design, since most local searches for med spa services happen on a phone
- On-brand photography and imagery throughout, consistent with the new logo and color system
Newer wellness offerings get a prominent, easy-to-book section instead of disappearing inside a long service list. View MedBeauty's peptide therapy, BHRT, and weight-loss page.
From Square Booking to Zoom — Automatically
The public-facing website was only half the build. For MedBeauty's virtual peptide therapy, BHRT, weight-loss, follow-up, and aesthetic consultations, we built a two-part telehealth workflow that starts the moment a patient books through Square.
- Confirms the appointment is virtual before the automation takes any action, so in-person bookings continue through Square without triggering extra emails or meetings
- Creates a unique private Zoom meeting for that appointment, with the waiting room enabled instead of reusing one permanent meeting link
- Sends branded emails to both the patient and Diana with the appointment details, the correct Zoom link, and an add-to-calendar option — the patient receives the join link while Diana receives her host link
- Logs the booking in a shared Google Sheet with the patient contact details, service, appointment time, Zoom information, and confirmation and reminder status for quick access
- Sends a reminder about 24 hours before the appointment, then marks it complete in the tracking sheet so the system cannot send the same reminder twice
The workflow also handles the less-obvious problems that can break an automation. Square bookings without an email address are flagged for Diana to follow up by phone instead of failing silently. The system validates each Square event before acting, and only booking logistics move through the workflow — no medical or health information is stored in the automation, spreadsheet, or emails.
The result is simple on the patient side: book once and receive everything needed for the virtual visit. Behind the scenes, the Zoom meeting, both notifications, calendar details, tracking, and reminder are handled automatically.
Diana's expertise didn't change — what changed is how smoothly a new patient can move from finding the right service to attending a scheduled virtual visit. The website gets people to the right appointment; the automation carries the experience forward.
Ready for a brand, website, and automation system that actually work as hard as your business does? Reach out to Michigan Media House to talk about your project.