When Diana at MedBeauty Aesthetics came to us, she had exactly what a lot of great local practitioners have: real expertise, a loyal client base, and a digital presence that didn't reflect either one. Twenty years of medical aesthetics experience in Saline, Michigan, and a growing menu of services — neurotoxins, dermal fillers, RF microneedling, laser treatments, telehealth consults for peptide therapy and BHRT — but no single place online that tied it all together.
Michigan Media House handled the full buildout: brand identity, logo, photography direction, and a new website that brings every service into one clean, bookable experience.
Building a Brand From the Ground Up
MedBeauty didn't have an established visual identity to build on, so we started there. Working with Diana's positioning — clinical precision with a warm, boutique feel — we developed:
- A monogram logo mark, an interlocking "MB" paired with a refined serif wordmark, built to work equally well on a website header, an appointment card, or a product label
- A color palette — warm charcoal, soft taupe, and off-white — that reads clinical and credible without feeling cold or clinical-sterile
- Typography pairing an elegant serif (Playfair Display) for headlines with clean sans-serif body text (Jost, Raleway), so the site feels premium but stays easy to read
- A repositioned brand line — "Every Category. One Location." — which now anchors the homepage and reinforces that MedBeauty is the Ann Arbor area's full-service med spa, not a single-treatment clinic
That identity now shows up everywhere — the website, the imagery, even the language used to describe each service — so a first-time visitor gets the same impression whether they land on the homepage or a single treatment page from a Google search.
The Real Problem: Too Many Doors, No Front Door
Before the rebuild, booking a service meant knowing which of dozens of separate Square scheduling links to click — one for neurotoxin appointments, another for facials, another for telehealth consults, and so on. That's a lot to ask of a new client who just wants to book a consultation.
We restructured the entire site around a single, logical path: browse by category, understand what a treatment is and what it costs, then book it — all without leaving the site or guessing which link applies. All 45 individual Square booking links across injectables, skin and laser, body wellness, waxing and beauty, and peptide/BHRT consults are now wired directly into their own treatment pages, so every "Book Now" button takes a visitor straight to the right appointment type.
What the New Site Delivers
- Four clear treatment categories — Injectables & Neurotoxins, Skin & Laser, Body Wellness, and Waxing & Beauty — each with its own page and direct booking links
- A dedicated path for Peptide Therapy & BHRT, now offered in-person in Saline in addition to telehealth, with pricing shown up front
- One-click booking into the correct Square scheduling flow from every treatment page — 45 distinct booking links, all mapped to the right service
- Trust signals up front: 20+ years of clinical experience, "Ann Arbor area's premier med spa" positioning, and a 5-provider team highlighted on the homepage
- Mobile-first design, since most local searches for med spa services happen on a phone
- On-brand photography and imagery throughout, consistent with the new logo and color system
Diana's expertise didn't change — what changed is how quickly a new patient can find the right service, understand it, and get on the books. That's the whole job of a website for a local practice: get out of the way between someone's interest and their appointment.
Ready for a brand and website that actually work as hard as your business does? Reach out to Michigan Media House to talk about your project.