MIPPL #004 | Chad Houghton, Owner of UGQ Outdoor in Jackson, Michigan
🎙️ Welcome to Episode 4 of the MI PEOPLE Podcast! 🎙️
Mike sits down with Chad Houghton, owner of UGQ Outdoor, a Jackson-based company crafting high-quality camping gear for hammock campers, tent campers, and outdoor adventurers alike. UGQ has grown into a trusted brand in the outdoor industry, known for its premium quilts and innovative designs. Chad shares insights on running and growing a business while staying committed to quality craftsmanship.
🏕️ Learn More About UGQ Outdoor and Their Gear
🌲 Highlights from this Episode:
How UGQ Outdoor became a go-to name in the outdoor gear industry
The evolution of camping quilts and why customization matters
Challenges of scaling a business while maintaining high-quality craftsmanship
The importance of community and customer feedback in product innovation
Why delegation is key for small businesses looking to grow
🔥 What’s Next for MI PEOPLE?
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