🎙️ Welcome to Episode 4 of the MI PEOPLE Podcast! 🎙️

Mike sits down with Chad Houghton, owner of UGQ Outdoor, a Jackson-based company crafting high-quality camping gear for hammock campers, tent campers, and outdoor adventurers alike. UGQ has grown into a trusted brand in the outdoor industry, known for its premium quilts and innovative designs. Chad shares insights on running and growing a business while staying committed to quality craftsmanship.

🏕️ Learn More About UGQ Outdoor and Their Gear

🌲 Highlights from this Episode:

• How UGQ Outdoor became a go-to name in the outdoor gear industry

• The evolution of camping quilts and why customization matters

• Challenges of scaling a business while maintaining high-quality craftsmanship

• The importance of community and customer feedback in product innovation

• Why delegation is key for small businesses looking to grow

🔥 What’s Next for MI PEOPLE?

We’re here to share the stories of Michigan’s most fascinating people—entrepreneurs, creatives, and everyday locals making an impact in their communities.

📣 Want to Build Your Brand or Tell Your Story?

Michigan Media House specializes in digital marketing, video content, and local storytelling. We provide the assets, tools, and automations you need to increase revenue and streamline workflows. If you’re a Michigan business owner or entrepreneur, let’s connect and help you grow!

🌐 Learn More About Our Services
👉 Visit UGQoutdoor.com