FOCUS LOCAL

Michigan Media House

UGQ Outdoors Jackson, MI

Showcase Video: UGQ Outdoors | Jackson, MI

April 12, 20191 min read

UGQ Outdoors stands out in the ultralight community for their dedication to crafting some of the highest quality gear available. Founded in 2011 and based in Jackson, Michigan, UGQ (originally named Underground Quilts) has evolved from a basement project into a thriving family business. Paul Walters, along with his wife Missy, leads a passionate team that customizes gear for backpackers, campers, and outdoor enthusiasts who prioritize minimal weight without sacrificing quality.

From hammocks to quilts, every product is meticulously designed and tested to ensure durability and performance. Paul's journey began with a need to create affordable gear for personal use, and it quickly turned into a mission to equip fellow adventurers with reliable, lightweight outdoor equipment. Today, UGQ not only serves the needs of long-distance hikers but also supports the community by providing local jobs and maintaining a commitment to family values and customer care.

Join us as Paul and Missy Walters share their story in this inspiring video, highlighting their journey, the growth of UGQ, and their vision for the future of outdoor gear.

blog author image

Mike Lamentola

Mike lives in the Village of Grass Lake, MI and has an interest in connecting local businesses and communities through innovative online content and marketing.

Back to Blog

We give Local Businesses the Digital Tools, Strategies and Assets they need to Streamline Operations and Boost Revenue.